Ensuring the right medium is used to enhance engagement
You have many opportunities to communicate with your customers. Email, SMS, push messaging, direct mail, telephone, paid search, display advertising and more. Our open integration framework allows you to unify messaging channels into the Hive Marketing Cloud. The power of presenting each customer with the right message at the right time only works if your marketing platform can integrate with all of your messaging channels. Can yours?
Email is still the most used and highest ROI channel for Marketers. When you switch on your Hive Marketing Cloud you have access to our embedded email channel and UNLIMITED email sends.
Right message, right time
Connect your message channels to your data
Customers respond to messages in different ways, either engaging in social or in-app as opposed to opening direct mail or picking up the telephone.
It just makes sense, use the channel that is most productive, relevant and contextual. Messaging is not just about sending, you need to listen for the response. Are your customer opening your emails, visiting your website, calling your contact centre or visiting your store.
Hive Marketing Cloud delivers multi-channel attribution to ensure your messages are heard.
Email delivery platform
Build, organise and categorise your messages easily
Email is still the most direct, accessible and highest returning message channel and typically is at the centre of your communications strategy.
You can build content with our advanced drag and drop editor that has support for highly personalised messages with rich dynamic content and provides Unlimited Email sends.
Personalisation is all about data, what do you know about your customers and they spend and browsing behaviour. Hive simplifies that by direct access to the underlying Customer Data Platform directly into your email content.
SMS, Push notifications, social audience or direct mail
Historically messaging systems have been provided by different service providers or applications. Your ESP doesn’t send letters, Facebook doesn’t send emails. Hive’s multi-channel messaging delivery incorporates Email, SMS, push notifications and direct mail allowing you to build Customer Journey campaigns based on each customers preferences and behaviour. True 1-to-1 people marketing.
We also have a range of 3rd party message integration options available to deploy immediately if you are currently within contract or just love the service, our specialist team are on hand to simplify the process.