All your customer data in one marketing platform, simply
The Hive Customer Data Platform (CDP) blends customer data in real-time from disparate internal systems and cloud services Marketers use. We identify real people, identities from their cookies, ID’s and email addresses then de-duplicate records and repeated values to allow the Marketer to see one person at a time to track their purchase, messages and website history. For the very first-time Marketers have all the information they need, at their fingertips, to better increase conversions and engage based on individual customer behaviour.
Hive unifies fragmented data and systems through a powerful library of data integrations. Customer Golden Record made simple.
Bespoke data integration
Rapid and seamless data onboarding
Today companies use a wide range of tools and systems to run their marketing operations; websites, CRM, Ecommerce, customer support and social tools. This leads to data being fragmented, often across the cloud, where valuable customer behaviour is lost as the data is not joined up.
Hive has data integrations into leading technologies, and can easily design custom connections to legacy systems, in order to create a Customer Data Platform where customer insight is organised and simplified in a single customer view for the marketing user, and without the need for significant IT assistance.
Audience Identification - The Hive Key Chain
Your customers are people, not cookies or email addresses
Customers have multiple email addresses, ID’s and cookies split across many devices. Identifying customer behaviour and rewarding customer loyalty are critical to the success of engagement driven marketing, identify people not numbers.
The Hive Key Chain merges records together identifying where one customer has multiple accounts and interactions. This allows the Marketer to build a better understanding and KPI’s around the Person, reducing audience duplication, complexity and waste.
As more and more commerce, marketing, social and message channels are used the challenge of consolidating into a single person becomes ever harder.
Hive simplifies that.
Why do marketers need a CDP?
Without one you are running blind
Data is the fuel of Marketing, without a clear understanding of who Customers are or how they interact with the brand, product or promotion, decisions are taken on-the-fly, best guess, intuition. However, data can be complex, fast-moving and extremely frightening to most Marketers.
How do you simplify that?
The Hive CDP organises data around the Customer making it easy to categorise information and turn it into the language that is used within their organisation. Marketers look at data differently, not wanting to trawl through web clicks – but see what categories or products customer have visited and are these the same people who go on to purchase?