Hex Engine

The foundation of our solution is a high performance database engine expressly designed and optimised for marketing analysis, selection and campaign management.

Using an array of clever techniques for indexing and querying the data we are able to extract the last drop of performance from whatever hardware you make available - be it a netbook or the latest multi-core server.

Key features of the engine include:

• Returns counts for all the criteria in a selection (not just the final answer)
• Provides quick access to unique value lists in the interface
• Fully relational data structure
• Tables and Links can be added/removed on-the-fly
• Data is not aggregated - you can access every record.
• Intelligently retrieves data so you can scroll from top to bottom of a billion row table
• Fully Unicode compliant
• Has incredible performance for the Set based operations typical of marketing users.